The Florida Strawberry Festival announced today that 573,299 guests attended the 2026 event, held February 26 through March 8 in Plant City, Florida.

The 11-day celebration once again welcomed hundreds of thousands of visitors who enjoyed agricultural exhibits, youth livestock shows, headline entertainment, midway rides, contests, and the Festival’s well-known strawberry shortcake. The event also featured two sold-out headline concerts at the Wish Farms Soundstage, each drawing record-setting crowds.

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